Product and Service Consulting:
Industry: High Technology
What Was Our Client's Problem?
This organization is a leading enterprise software vendor who had gained 90% market share within the aerospace/government contracting space. They now wished to reorient their solution to enter the private sector and successfully target new vertical markets.
What Did Semeron Do for Our Client?
Semeron professionals helped repackage the product for direct applicability to receptive target vertical markets. We conducted market research, prioritized vertical sectors, created a customer-centric design model (to let the customers tell us what would ‘delight’ them), reoriented/repackaged product to private venues, articulated new market messaging by vertical, designed marketing plans and sales messaging for collateral, developed a target account and solutions selling strategy and program, acquired new strategic business partners/alliances for new channel development/expansion and designed and delivered a nation-wide marketing road show. Additionally, we helped the client expand to an international presence through creating a new partner network for reach into Europe and Asia.
How Did Our Client Benefit?
Successfully, and profitably launched into new vertical sectors: Pharmaceuticals, High Technology, Healthcare/Life Sciences, Financial Services/Banking, Telecom/Wireless, Insurance, Retail and Information Technology (multi-industry vertical), as well as successfully opening up international sales distribution channels.